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Brand
&Communication Strategy

Nama'a
Ahli United Bank

Identity Development

Ahli United Bank engaged Matrix to launch a premium individual product under its treasury department. We developed a complete brand ecosystem from naming and identity design to content creation across multiple channels. The outcome was Nama'a, a sophisticated brand thatachieved strong market traction within a short timeframe, setting a new benchmark for AUB’s product branding.

We Rise
Ahli United Bank

Identity Development

After the success of Nama'a, Ahli United Bank once again turned to Matrix to develop a brand for its employee wellbeing program. We created We Rise, an uplifting identity that reflects the bank’s commitment to nurturing workplace culture, personal growth, and employee support. The programbranding not only inspires staff but also positions AUB as a forward-thinking employer that valuesholistic wellbeing.

New Brand
Khaleeji Bank 

Brand Rollout Support

Matrix played a strategic advisory role in the rollout of Khaleeji Bank’s new brand. Our responsibilities included reviewing the implementation roadmap, analyzing brand artwork, and selecting top production partners to ensure flawless execution. This careful oversight safeguarded brand consistency and supported Khaleeji Bank’s ambitious repositioning in the market.

P.R
Services

 

Our Public Relations services are backed by a talented team that caters to a wide range of clients. We excel in fostering connections with journalists and media outlets, crafting and disseminating press releases and media kits, organizing press events, and offering translation services. Our notable clients, including GFH Group and its subsidiaries, along with Al Khooaji Constructions and Al Zayani Investments, highlight our capability to address the diverse needs of various sectors.

Social Media
Seef Properties

Social Media Management

We collaborated with Seef Properties, a leading real estate development company in Bahrain, to manage their social media presence.

Our scope included content strategy, creative direction, visual and copy curation, publishing calendar planning, and ongoing audience engagement across platforms.

The results were outstanding, elevating the brand’s digital presence and establishing a strong, consistent connection with its online community.

Our Clients

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